Help Me Choose · $199

Know the REAL cost.
Before you sign.

A real person calls the places on your list and gets every cost they will quote — then we vet each one against the public record: inspections, complaints, staffing, fines. Three business days.

  • 3 days
  • A human calls
  • Money back
Help Me Choose · $199 Takes a minute. Answer in 3 days.

Before you tour anything

It's not that easy.
And it's not that cheap.

Moving mom or dad into assisted living is one of the biggest costs a family takes on. And the fees don't all show up front. It's priced like an airline — base rate, then what you use.

A plane ticket
Your seat and peanutsthe fare
Checked bagextra
Business classextra
Extra legroomextra
Airport transferextra
You already
know this part
 
  

Nobody is surprised by it.

A senior living quote
Room and meal plan$4,500
Move–in fee+ $3,000
Level of care+ $1,200
Medication help+ $450
Rides to the doctor+ $100
Month one$9,250
Every month after$6,250

$1,750 above the quote. Every month.

Charging by need is fair.
Not knowing the rate isn't.

The part nobody explains

Your parent gets a score.
The score sets the bill.

1

A nurse scores them

Bathing, dressing, eating, moving. Each earns points.

2

Points become a tier

3–5 tiers. Higher tier, higher monthly charge.

3

They price the point

Every facility prices a point differently. $12 here, $25 there.

Same parent. Same 50–point score. Three facilities.

$12/point$600/mo
$19/point$950/mo
$25/point$1,250/mo

Same care. $650 a month apart.

The tiering is fair. The rate is just never published — so two honest facilities are impossible to compare.

So we do the whole job.

Price is one of the four things you get back. A tour shows you none of the other three.

The real number

Your three places called — move–in fee, point rate, re–score policy. A backup only if one drops out.

The inspection record

Every federal inspection, deficiency and fine. Read, not linked.

Staffing you can check

Nurse hours, turnover, and whether the numbers match resident outcomes.

When the rating doesn't match

A star rating its own inspections don't support. Federal fines under a good score.

Help Me Choose · $199 3 business days. Money back if we miss it.

Point rates of $12–$25 are documented across facilities. Scoring happens after you sign, by the facility’s own nurse.

Hospital discharge in five days?  We push you to the front of the queue.  (888) 282-PALM

What's in the box.

Palmelle Service Facts

Help Me Choose

One written recommendation per family

Decision3 business days

In your inbox

An answer with a nameA choice, not a list
The real numberNot the brochure number
Two callsIntake, then the answer

What stays your call

Tour facilities for youNo
Sign anything for youNo
Call siblings without youNo

What we'd write if it were our own mother. In writing.

The promise

You get your answer. Or your money back.

No recommendation in three business days? The $199 goes back. No forms.

Excludes weekends, federal holidays, and missing decision-makers.

Why this exists

"The U.S. Senate Special Committee on Aging announced a probe into the largest referral service for potentially deceptive business practices."

NBC News, 2024

You deserve an answer that's actually for your family. Help Me Choose was built to be exactly that.

Common questions

The things families ask first.

What do I actually get?

The right place, named, with the reason. Real monthly cost on each. A written recommendation, plus two 20–minute calls.

When will I have the answer?

Three business days from your intake call. Fits inside a discharge clock.

What if a facility on my list won't quote a price by phone?

Some only quote on a tour. We'll call you and offer one comparable backup nearby, so you still end up with three verified prices.

Is this just for assisted living?

No. Assisted living, memory care, nursing homes, home health. If you have a list, you can use this.

Who's behind this?

Naomi. She started Palmelle after going through it herself — the calls, the conflicting prices, the wrong placement before the right one.

How much does assisted living actually cost per month?

The national average is about $5,830 a month, and the usual range runs $4,000 to $8,000 depending on the state, the apartment and the level of care. The District of Columbia is highest at roughly $7,956; Louisiana is lowest at about $4,429. That average is the all–in figure, not the room–and–board number a community quotes you on the phone.

What is a community fee or move-in fee?

A one–time charge due before your parent moves in, similar in spirit to a deposit but usually non–refundable. The national median is $3,000, and it typically runs $1,000 to $5,000. It is separate from the monthly rent and it is the single largest one–time cost in the move. Ask about it before you tour, not after.

What is "level of care" and how is it priced?

It is the charge for personal care, on top of rent. A nurse assesses your parent's activities of daily living — bathing, dressing, toileting, eating, grooming, transferring, mobility — and assigns points based on how often help is needed and how much. Points map to a tier; most communities run three to five tiers, and the monthly surcharge commonly falls between $300 and $2,500.

The number nobody publishes is what a single point costs. Documented rates run roughly $12 to $25 per point, so two communities can score your parent identically and bill very differently. Charging by need is fair — a resident who needs less should not subsidise one who needs more — but you cannot compare two quotes without knowing each community's rate.

Why is the final bill higher than the quote I was given?

Usually because the quote was priced off what the family described, and the community runs its own assessment after the agreement is signed. Families routinely underestimate: they say a parent manages their own medication, or that mobility is fine, and the assessment finds otherwise. The care tier lands higher and the monthly figure moves with it. This is not a bait and switch — it is the gap between stated ability and actual ability, and almost nobody researches it before moving in.

How often is my parent reassessed, and can the price go up?

Yes. Most communities reassess every few months, or after any significant change in condition — a fall, a hospital stay, a new prescription. A higher score means a higher tier and a higher monthly bill. It can move the other way too: some communities do not reassess for a year, which means a resident whose needs have decreased may be overpaying. Ask how often they reassess and whether you can request one.

What does medication management cost?

Typically $300 to $800 a month, scaled to complexity — a single daily pill costs far less than three–times–daily administration. In many communities it is also scored inside the care points rather than billed as its own line, so ask which it is before you add it to your own math twice.

Is transportation to doctor appointments included?

Sometimes. Some communities fold scheduled medical transport into the monthly fee; others bill per trip or per mile at roughly $25 to $75 each way, with wheelchair and stretcher transport costing more. Ask about the schedule and the service radius as well as the price — a community that only runs Tuesdays is a different proposition to one that will take your parent when the appointment actually is.

Do assisted living costs go up every year?

Yes, and by more than general inflation. Increases in 2026 have run about 4% to 6% across the industry, with some datasets covering thousands of properties reporting 6.8% to 8.5%. The pre–pandemic norm was closer to 3–3.5%. When you budget, model the increase — a $6,000 monthly cost at 5% is roughly $6,300 in year two and $6,615 in year three.

Is there an extra charge if both parents move in together?

Usually. A second–person fee has a national median of about $1,200 a month on top of the apartment rate, and each person may be assessed for their own level of care separately.

Does Medicare pay for assisted living?

No. Original Medicare (Parts A and B) does not pay for room and board or personal care in an assisted living community, and neither Medicare Advantage nor Medigap covers the room–and–board portion in any state.

Medicaid is different but limited: 47 states and Washington, D.C. cover some assisted living care services through Home and Community–Based Services waivers — personal care, medication management, health monitoring. Federal law bars Medicaid from paying room and board anywhere, so families remain responsible for that portion. Most families pay out of pocket, through long–term care insurance, or via a state HCBS waiver.

What questions should I ask a community about price?

Six that get you most of the way there: What is the community or move–in fee, and is any of it refundable? How do you score level of care, and what does a point cost? Which tier would my parent land in, and what would move them up one? How often do you reassess? What is billed separately — medication, transport, laundry, incontinence supplies? And what was your rate increase last year?

How is Palmelle different from a free placement service?

Most placement services are free to families. Palmelle charges $199 and does a different job: we call your three communities and pull out the full cost structure, and we read the public record on each one — every federal health inspection, deficiency and fine, registered nurse hours and staff turnover. We also run checks a listing site does not, such as flagging a community whose star rating is higher than its own inspection results support, or federal fines sitting underneath a good overall score.

What if I haven't narrowed down a list yet?

Your advisor checks this is the right service for where you are. If it isn't, you'll know what to do instead.

Built by a daughter who lived it

The senior advocate the establishment didn't want to exist.

One family decided the math didn't add up. Pick up the phone, know the record, tell the truth.

Meet the team

The right place. The right cost.

Two clicks. A real human takes it from there.

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Three business days. Real human.

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