The Care Facility is a Hotel, Not a Hospital (And Yes, You Can Negotiate the Rent)

Assisted living is a real estate business with vacancies to fill—here is how to use that to your advantage.

The brochure for a high-end care facility looks like a boutique hotel, complete with a grand piano in the lobby and a calendar full of wine tastings. But behind the concierge desk is a sales office run by directors who have monthly occupancy quotas to hit. If a room sits empty for thirty days, that is thousands of dollars in lost revenue that the facility can never recover. In this industry, occupancy is the only metric that truly matters, which means almost every line item on your bill is open for discussion.

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