Stallone's 'Tulsa King' Proves 70s Are the New 30s for Empire Builders
Image: Paramount+ / Tulsa King (via TVMaze)
Pop Culture & Society

Stallone's 'Tulsa King' Proves 70s Are the New 30s for Empire Builders

Forget retirement homes, Sylvester Stallone's Dwight 'The General' Manfredi is building a criminal empire, proving age is just a number for ambition.

By Neil D'Monte, Palmelle Editorial Team · Reviewed by Neil D'Monte · 7 min read · 2026-07-20
SHORT ANSWER
Sylvester Stallone's "Tulsa King" returns for Season 3, with the 78-year-old star playing Dwight "The General" Manfredi as he expands his criminal empire, defying retirement clichés and showcasing late-life ambition.

The direct answer

Sylvester Stallone, at 78, is back as Dwight "The General" Manfredi in "Tulsa King" Season 3, a testament to the enduring power of reinvention and ambition beyond traditional retirement age. The series, which sees Dwight expanding his criminal enterprise in Tulsa, directly confronts the stereotype that later life is a winding down period. Instead, it presents a compelling narrative of building anew, even as new adversaries like the powerful old-money Dunmire family emerge, threatening everything Dwight has constructed

"The official description for “Tulsa King” Season 3 states, “As Dwight’s (Stallone) empire expands, so do his enemies – and the risks to his crew. Now, he faces his most dangerous adversaries in Tulsa yet: the Dunmires, a powerful old-money family that doesn’t play by old-world rules, forcing Dwight to fight for everything he’s built and protect his family.”"

. This isn't just a comeback; it's a strategic empire-building play, demonstrating that the drive to create and command can be as potent in one's late 70s as it is in one's 30s. The series itself marks a significant career milestone for Stallone, being his first leading role in a scripted television format

"Season 3 of Tulsa King is set to see Dwight ‘The General’ Manfredi’s (Stallone) empire expanding after previous seasons saw the American Mafia member being released from prison in New York and arriving in Oklahoma to start up a new criminal organization. The series marks Stallone’s first leading role in a scripted television format."

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The Empire Expands, So Do the Enemies

Season 3 of "Tulsa King" picks up with Dwight Manfredi's criminal empire in full expansion mode, a trajectory that inevitably invites greater challenges and more formidable foes

"The official description for “Tulsa King” Season 3 states, “As Dwight’s (Stallone) empire expands, so do his enemies – and the risks to his crew. Now, he faces his most dangerous adversaries in Tulsa yet: the Dunmires, a powerful old-money family that doesn’t play by old-world rules, forcing Dwight to fight for everything he’s built and protect his family.”"

. The series description explicitly states, "As Dwight’s (Stallone) empire expands, so do his enemies – and the risks to his crew."

"The official description for “Tulsa King” Season 3 states, “As Dwight’s (Stallone) empire expands, so do his enemies – and the risks to his crew. Now, he faces his most dangerous adversaries in Tulsa yet: the Dunmires, a powerful old-money family that doesn’t play by old-world rules, forcing Dwight to fight for everything he’s built and protect his family.”"

This season introduces the Dunmires, a powerful old-money family who operate outside conventional rules, forcing Dwight into a fight for survival and the protection of his burgeoning organization. This narrative arc highlights the strategic complexities of empire-building, where growth is not just about acquisition but also about defense against established powers. It's a stark reminder that in any competitive landscape, especially one as cutthroat as organized crime, scaling up means confronting escalating threats.

Stallone's Television Pivot: A Calculated Move

Sylvester Stallone's leading role in "Tulsa King" marks a significant departure and a strategic pivot in his career, representing his first foray as the lead in a scripted television series

"Season 3 of Tulsa King is set to see Dwight ‘The General’ Manfredi’s (Stallone) empire expanding after previous seasons saw the American Mafia member being released from prison in New York and arriving in Oklahoma to start up a new criminal organization. The series marks Stallone’s first leading role in a scripted television format."

. This move signals a recognition of television's current prestige and reach, allowing for deep character development and long-form storytelling that film often cannot accommodate. For an actor synonymous with iconic film roles, embracing television at this stage of his career underscores a commitment to evolving his craft and engaging with contemporary audiences. The series, created by Taylor Sheridan, also benefits from the proven talent behind shows like "Mayor of Kingstown," with Dave Erickson taking over as showrunner for Season 3, indicating a focus on quality production and narrative continuity

"The Hollywood Reporter has learned that Tulsa King season 3 is now in production, with filming taking place in Georgia and Oklahoma – and the series has a new showrunner! That showrunner is executive producer Dave Erickson, who also happens to be the showrunner on another series that was created by Tulsa King creator Taylor Sheridan, Mayor of Kingstown."

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Reinventing 'Retirement' for the 70+ Set

The conventional narrative around aging often emphasizes retirement as a period of withdrawal and rest. However, "Tulsa King" actively subverts this trope, presenting Dwight Manfredi not as someone winding down, but as someone building up. At 78, Stallone embodies a character who, after being released from prison, has meticulously established a new criminal organization from the ground up in Oklahoma

"Season 3 of Tulsa King is set to see Dwight ‘The General’ Manfredi’s (Stallone) empire expanding after previous seasons saw the American Mafia member being released from prison in New York and arriving in Oklahoma to start up a new criminal organization. The series marks Stallone’s first leading role in a scripted television format."

. This journey of reinvention and active empire-building challenges the industry's tendency to pigeonhole older actors into limited roles. It suggests that ambition, strategic thinking, and the desire to create and lead are not confined by age, offering a powerful, aspirational model for viewers contemplating their own later years. The show’s success itself is a testament to the audience’s appetite for these stories.

Common mistakes

PALMELLE'S VIEW
In our view, "Tulsa King" is more than just a TV show; it's a potent counter-narrative to the ageist assumptions that dominate our cultural discourse. The conventional wisdom dictates that by one's late 70s, the primary focus should be on winding down, perhaps enjoying a quiet retirement. Yet, Sylvester Stallone, through his character Dwight "The General" Manfredi, is actively engaged in the high-stakes, complex business of building and defending an empire [c1, c2]. This isn't about nostalgia; it's about the persistent human drive for purpose, power, and creation, proving that age does not diminish ambition or the capacity for strategic maneuvering. The industry often relegates older talent to cameo roles or gentle send-offs, but "Tulsa King" champions a different path: one of continued, vigorous engagement and leadership.
BOTTOM LINE
Review your household's retirement plans: are they based on societal norms or your personal ambition, like Dwight 'The General' Manfredi's?
WHEN THIS CHANGES
The core message of 'Tulsa King'—that ambition and empire-building can thrive at any age—is unlikely to change as long as the show continues to feature Dwight Manfredi in a position of active leadership and strategic maneuvering. If the narrative were to shift significantly towards Dwight's retirement or a passive role, the article's premise would need re-evaluation. However, with Season 3 focusing on expanding threats and empire defense, this core theme remains robust.

Frequently asked

Is 'Tulsa King' Sylvester Stallone's first TV show?

While Stallone has appeared in TV movies and documentaries, 'Tulsa King' marks his first leading role in a scripted television series. This significant career move highlights the evolving landscape of entertainment and the potential for established stars to find new avenues for storytelling on the small screen.

What is the main conflict in 'Tulsa King' Season 3?

Season 3 sees Dwight 'The General' Manfredi's criminal empire expanding, bringing him into direct conflict with new, powerful adversaries. The primary new threat comes from the Dunmires, an old-money Tulsa family who don't adhere to traditional rules, forcing Dwight to fight fiercely to protect his newly built empire and his crew.

How does 'Tulsa King' challenge stereotypes about aging?

The show directly challenges the notion that retirement is an end point for ambition. Sylvester Stallone, at 78, plays a character who is actively building and defending a criminal empire, demonstrating that drive, strategic thinking, and leadership are not diminished by age, offering a counter-narrative to conventional retirement portrayals.

Sources

  1. Variety
  2. Deadline
  3. The Hollywood Reporter

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