Your Parent Is Dying, Not Launching a SaaS Product

Why using project management software to coordinate your parent's care is just an expensive cover for sibling guilt.

At 11:42 PM on a Tuesday, your sibling in Seattle moves a digital card on a Trello board from 'To Do' to 'In Progress.' The card is titled 'Get Dad's cardiology records.' In a sterile apartment three miles from your house, your 79-year-old father is sleeping on a mattress that smells faintly of urine, and no one has checked his fridge in six days. The Trello board is beautiful, color-coded, and entirely useless.

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